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Document Type: Tesis Repository: 73 Year: 2013

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Title: L'Oreal professionnel homme case study : retailtainment - creation of a male experience in mixed hair salons and the launch of a new range of products by L'Oreal professional homme
Author: Peixoto, Gonçalo Pedro de Sousa de Leite
Language: Inglés
Repository: 73
Subject: Retailtainment / Dinamismo / Cabeleireiros masculinos / Inovação / Dynamism / Male hairdresseres / Inovation

Acceder
Title: Communication strategies for NGO: the Rotary Club case
Author: José, Susana Silva
Language: Inglés
Repository: 73
Subject: Communication / NGO / Service clubs / Rotary / Comunicação / ONG / Clubes de serviço

Acceder
Title: Desenho de um modelo de competências
Author: Rodrigues, Luísa Andreia Gambão
Language: Portugués
Repository: 73
Subject: Modelos de competências / Perfis de competências / Desenvolvimento de competências / Integração de processos de GRH / Competencies framework / Competencies profile / Competencies development / HRM integrated processes

Acceder
Title: Humor in marketing as a success factor: the case of MEO
Author: Boleto, Ana Raquel Soeiro
Language: Portugués
Repository: 73
Subject: Marketing / Comunicação / Publicidade / Humor / Communication / Advertising

Acceder
Title: Retailtainment: Popota fun experience
Author: Sousa, Filipa Inês da Graça
Language: Inglés
Repository: 73
Subject: Marketing plan / Popota / Retailtainment / Edutainment

Acceder
Title: A importância e o futuro do e-book no mercado livreiro em Portugal
Author: Carvalho, Pedro Miguel Oliveira de
Language: Portugués
Repository: 73
Subject: E-books / Indústria livreira / Mercado editorial / E-reader / Book industry / Publisher market

Acceder
Title: Financial performance impacts of supply chain management
Author: Hoesmann, Hendrik
Language: Inglés
Repository: 73
Subject: Supply chain management / Return on equity / Financial flow / Key performance indicator / Rendibilidade dos capitais próprios / Fluxos financeiros / Indicadores de performance

Acceder
Title: Integração das medicinas alternativas e complementares no Plano Nacional de Saúde
Author: Policarpo, Mónica Caldeira
Language: Portugués
Repository: 73
Subject: Medicinas alternativas e complementares / Medicina convencional / Plano Nacional de Saúde / Representações sociais / Complementary and alternative medicine / Conventional medicine / National Health Plan / Social representations

Acceder
Title: Sandálias Havaianas: decisão estratégica de internacionalização
Author: Sousa, Miguel Dias Rego Melo
Language: Portugués
Repository: 73
Subject: Estratégia / Expansão internacional / Havaianas / Franchising / Strategy / International expansion

Acceder
Title: Consultoria de sistemas de informação e a crise: como sobreviver? – o caso Inner Join Consulting
Author: Soares, Marta de Azevedo
Language: Portugués
Repository: 73
Subject: Estratégia / Crise / Enterprise resource planning / Novas empresas / Strategy / Crisis / New firms

Acceder

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