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Query: COMMUNICATION TECHNOLOGIES Document Type: Tesis Year: 2015 Language: Inglés

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Title: How much do you really like it: social networking sites' effectiveness as a communication channel for brands
Author: Langaro, Daniela
Language: Inglés
Repository: 73
Subject: Social media / Brand knowledge / Brand relationship / Brand loyalty

Acceder
Title: Study and design of a novel leaky-wave antenna based on the Substrate Integrated Non-Radiative Dielectric (SINRD) technology
Author: Espín López, Pedro Fidel
Language: Inglés
Repository: 72
Subject: SINRD technology / NRD technologies / Antenas / Circuitos / Substrate Integrated Non-Radiative Dielectric / Teoría de la Señal y las Comunicaciones

Acceder
Title: Stereotypical Gender Images in Advertising: A Relevance-theoretic Approach / Estereotipos de género en la publicidad a través de la teoría de la relevancia
Author: Calleja Olmedo, Ignacio
Language: Inglés
Repository: 30
Subject: Implicature / Explicature / Relevance Theory / Overt communication / Covert communication / Persuasion / Advertising / Gender images / Stereotypes

Acceder
Title: Development plan for Amália Rodrigues Foundation
Author: Jacinto, Patrícia Isabel dos Santos
Language: Inglés
Repository: 73
Subject: Sector português fundacional / Amália Rodrigues / Estratégias de marketing / Estratégias de comunicação / Portuguese foundational sector / Marketing and communication strategy

Acceder
Title: A Pragmatic Study of Female and Male Discourse Use on Facebook
Author: Romero Baz, María
Language: Inglés
Repository: 30
Subject: virtual communication / female and male discourse use / Facebook / discourse markers

Acceder
Title: Does language help to migrate knowledge?
Author: Santos, Ana Sofia Pereira
Language: Inglés
Repository: 73
Subject: Language / Multilingual management / Communication / Knowledge transfer / Multilinguismo / Transferência de conhecimentos / Comunicação / Gestão internacional

Acceder
Title: The challenge of enhancing a luxury brand without awareness in a perfumery
Author: Gregório, Vânia Catarina Pereira de Barros
Language: Inglés
Repository: 73
Subject: Designer fragrances / Fragrances / Luxury brands / Luxury communication / Luxury brand marketing plan / Perfumes de designer / Perfumes / Marcas de luxo / Comunicação do luxo / Plano de marketing de marcas de luxo

Acceder
Title: Science and rhetoric in a globalizing public sphere: mediating systems of climate change knowledge and action
Author: Üzelgün, Mehmet Ali
Language: Inglés
Repository: 73
Subject: Mediating systems / Press / NGOs / Social Representations / Communication / Discourse / Rhetoric / Climate change

Acceder
Title: Improving elderly access to audiovisual and social media, using a multimodal human-computer interface
Author: Teixeira, Vítor
Language: Inglés
Repository: 73
Subject: Elderly / Multimodal interfaces / Usability evaluation / Speech / Gesture / Multi-touch / Idosos / Interfaces multimodais / Avaliação de usabilidade / Fala / Gestos / Multi-toque

Acceder
Title: Explore the perception of millennial generation about csr in fashion luxury brands
Author: Pinto, Maria Clara Laso
Language: Inglés
Repository: 73
Subject: Millennial generation / Corporate social responsibility / Fashion luxury brands / Geração milénio / Responsabilidade social corporativa / Marcas de moda de luxo

Acceder

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