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Query: COMMUNICATION TECHNOLOGIES Language: Inglés Document Type: Tesis Year: 2013

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Title: Understanding the mobile consumer: context of use in mobile data services
Author: Fernandes, Tiago Veiga
Language: Inglés
Repository: 73
Subject: Context-awareness / Context of use / Mobile Data Services (MDS) / Mobile Internet (MI) / Sensibilidade ao contexto / Contexto de utilização / Servicos Móveis de Dados (MDS) / Internet Móvel (MI)

Acceder
Title: The use of smartphones and mobile devices: understanding the use among gender and different ages
Author: Carvalho, Duarte Menano Figueiredo Pacheco de
Language: Inglés
Repository: 73
Subject: Mobile internet (MI) / Mobile device services (MDS) / Smartphone / Mobile devices (MD) / Use / Internet móvel (MI) / Serviços móveis de dados (MDS) / Dispositivos móveis (MD) / Utilização

Acceder
Title: The impact of youtube brand’s channels on brand related attitudes: affective commitment, affective brand loyalty and purchase intention
Author: Silva, Mário Guilherme Santos da
Language: Inglés
Repository: 73
Subject: YouTube / Social media / Atitudes relacionadas com a marca / Experiência de marca / Brand attitudes / Brand experience

Acceder
Title: Metaversia: a mooc model for higher education
Author: Santos, Tiago
Language: Inglés
Repository: 73
Subject: E-learning / Open education resources / Open course ware / Massive open online courses / Aprendizagem online

Acceder
Title: Development of a market entry strategy and its failure or success measurement with a balanced scorecard
Author: Federlein, Johanna
Language: Inglés
Repository: 73
Subject: Market entry strategy / Balanced Scorecard / Customer acquisition / Software industry / Estratégia de entrar no um mercado novo / Aquisição de clientes / Industria de software

Acceder
Title: How employee portal contributes for the intangible assets value creation
Author: Mendes, David Santos
Language: Inglés
Repository: 73
Subject: Change management / Strategy map / Benefit management / Intranet / Employee portal / Strategic alignment / Collaboration / Intangible assets / Organizational culture / Gestão de mudança / Mapa estratégico / Gestão de benefícios / Portal de colaborador / Alinhamento estratégico / Colaboração / Ativos intangíveis / Cultura organizacional

Acceder
Title: Re-designing a go-to-market strategy to Portugal Telecom's Telecare Service
Author: Soares, Andrea Loureiro
Language: Inglés
Repository: 73
Subject: Ageing / Elderly / Health / Telecare / Strategy / Portugal Telecom / Envelhecimento / Seniores / Saúde / Teleassistência / Estratégia

Acceder
Title: Fashion and beauty advertising models’ age and its impact on over 50 female consumers’ purchase intention
Author: Pinho, Maria Joana Magalhães de
Language: Inglés
Repository: 73
Subject: Models’ age / Purchase intention

Acceder
Title: Brand extensions : a marketing plan for the launching of a tea product line applied to Luso
Author: Santos, João Paulo Coelho dos
Language: Inglés
Repository: 73
Subject: Marketing plan / Brand extension / Launching / Healthy consumer / Tea / Plano de marketing / Lançamento de extensões de marca / Consumidor saudável / Chá

Acceder
Title: A model of experiential shopping for the automotive industry: integrating the concepts of point of sale and multisensory marketing
Author: Knaul, Philip
Language: Inglés
Repository: 73
Subject: Multisensory-marketing / Point of sale / Experiential study / Automotive

Acceder

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