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Title: Portuguese cultural standards from Thai perspectiveAuthor: Cirne, Ganjanawan GrabgraigaewLanguage: InglésRepository: 73Subject: Cross-cultural management / Cultural standards / Portugal / Thailand
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Title: The impact of youtube brand’s channels on brand related attitudes: affective commitment, affective brand loyalty and purchase intentionAuthor: Silva, Mário Guilherme Santos daLanguage: InglésRepository: 73
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Title: How employee portal contributes for the intangible assets value creationAuthor: Mendes, David SantosLanguage: InglésRepository: 73Subject: Change management / Strategy map / Benefit management / Intranet / Employee portal / Strategic alignment / Collaboration / Intangible assets / Organizational culture / Gestão de mudança / Mapa estratégico / Gestão de benefícios / Portal de colaborador / Alinhamento estratégico / Colaboração / Ativos intangíveis / Cultura organizacional
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Title: Re-designing a go-to-market strategy to Portugal Telecom's Telecare ServiceAuthor: Soares, Andrea LoureiroLanguage: InglésRepository: 73Subject: Ageing / Elderly / Health / Telecare / Strategy / Portugal Telecom / Envelhecimento / Seniores / Saúde / Teleassistência / Estratégia
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Title: A study about E-WOM on an economic crisis context : the case of telecommunicationsAuthor: Ferreira, Hugo Miguel FidalgoLanguage: InglésRepository: 73Subject: Marketing / Brand preference / Network industry / Reputation
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Title: Fashion and beauty advertising models’ age and its impact on over 50 female consumers’ purchase intentionAuthor: Pinho, Maria Joana Magalhães deLanguage: InglésRepository: 73Subject: Models’ age / Purchase intention
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Title: Brand extensions : a marketing plan for the launching of a tea product line applied to LusoAuthor: Santos, João Paulo Coelho dosLanguage: InglésRepository: 73Subject: Marketing plan / Brand extension / Launching / Healthy consumer / Tea / Plano de marketing / Lançamento de extensões de marca / Consumidor saudável / Chá
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Title: A model of experiential shopping for the automotive industry: integrating the concepts of point of sale and multisensory marketingAuthor: Knaul, PhilipLanguage: InglésRepository: 73Subject: Multisensory-marketing / Point of sale / Experiential study / Automotive
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Title: Understanding performance evaluation processes: what employees perceive and how they reactAuthor: Barroca, Bernardo Miguel TavaresLanguage: InglésRepository: 73Subject: Performance evaluation / Procedural fairness / Favoritism / Political behavior / Organizational citizenship behavior / Clarity of the role over the processes / Avaliação de desempenho / Justiça procedimental / Favoritismo / Comportamentos políticos / Comportamentos de cidadania organizacional / Clareza do papel nos processos
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Title: Consumer attitudes and perceptions towards medicine types: brand medicines versus generic medicinesLanguage: InglésRepository: 73Subject: Medicine type / Consumer behaviour / Branding
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