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Title: Corporate rebranding on SMES: an analysis based on a framework appllied to big companies the case of GreenwishAuthor: Travassos, André MarquesLanguage: InglésRepository: 73Subject: Rebranding / SME / Restaurant / Healhty food / Vegetarian / Sustainability / PME Pequenas e Médias Empresas / Restauração / Domínio/Área Científica::Ciências Sociais::Outras Ciências Sociais / M31 / M130 / L83 / M Business administration and business economics - Marketing - Accounting - Personnel economics / L Industrial organization
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Title: How to motivate managers for CSR?: commitment to CSR by transformational leadership in meetingsAuthor: Wabitsch, Vanessa VivianLanguage: InglésRepository: 73
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Title: How can luxury cosmetic companies leverage on global shoppers: the case study of Kiehl´s since 1851Author: Dias, Catarina FernandesLanguage: InglésRepository: 73
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Title: Success Factors in a Reward and Equity Based Crowdfunding CampaignLanguage: InglésRepository: 73Subject: Crowdfunding / Equity crowdfunding / Startups / Alternative finance / Financiamento / Empreendedorismo / Start-up / Financiamento colaborativo / Financiamento alternativo / Domínio/Área Científica::Ciências Sociais / G21 / M13 / G Financial economics / M Business administration and business economics - Marketing - Accounting - Personnel economics
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Title: Influence of leader sense-giving and leader promotion of team sense-making on team effectiveness: mediation role of team planning and team adaptationAuthor: Marras, VeronicaLanguage: InglésRepository: 73
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Title: Case study: j'irai deguster chez vous, an activation of the experiential marketing strategy of castillon cotes de bordeauxAuthor: Drouet, Manon Clémentine JeanneLanguage: InglésRepository: 73Subject: Consumer engagement / Customer experience / Experiential marketing / Integrated marketing communication / Wine appellation / Marketing de vinhos / Turismo / Consumidor / Comunicação estratégica / Estudo de casos / Trabalho de projeto / França / Domínio/Área Científica::Ciências Sociais::Outras Ciências Sociais / L66 / M31 / L Industrial organization / M Business administration and business economics - Marketing - Accounting - Personnel economics
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