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Repository: 73 Year: 2013 Language: Inglés

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Title: Do credit rating notations affect U.S. commercial banks’ leverage levels? new findings on the effects of the financial crisis
Author: Alvarenga, Helena Pereira
Language: Inglés
Repository: 73
Subject: Banking industry / Banking leverage / Credit ratings / Financial crisis / Setor bancário / Grau de alavancagem de bancos / Notações de risco de / Crise financeira

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Title: Building consumer-brand relationship through mobile marketing
Author: Costa, Heloísa de Jesus
Language: Inglés
Repository: 73
Subject: Mobile marketing / Consumer-brand relationship / Brand experience / Communication value / Relação consumidor-marca / Valor da comunicação / Experiência de marca

Acceder
Title: Investment project analysis : the impact of C09 project on Celbi’s evolution
Author: Gaspar, Jorge Luís Henriques
Language: Inglés
Repository: 73
Subject: Investment decision / Project valuation / Economic/financial viability / Project impact / Decisão de investimento / Avaliação do projeto / Viabilidade económico/financeira / Impacto do projeto

Acceder
Title: Application of experiential marketing in the revival strategies of traditional food markets : the case of mercado de San Miguel
Author: Kushnir, Ekaterina
Language: Inglés
Repository: 73
Subject: Customer experience / Experiential marketing / Traditional food markets / Revival strategy / Experiencia do consumidor / Marketing experiencial / Mercados comida tradicionais / Estratégia de revitalização

Acceder
Title: Touristic destination image : a study on Lisbon’s touristic destination image
Author: Santos, Dulce Rosa
Language: Inglés
Repository: 73
Subject: Turismo / Viagem / Marca / Marketing / Tourism / Travel / Brand marketing

Acceder
Title: Business plan of Naturil
Author: Costa, Fábio Luís de Carvalho Barreira
Language: Inglés
Repository: 73
Subject: Business plan / Rural tourism / Sustainable tourism / Experience / Plano de negócios / Turismo em espaço rural / Turismo sustentável / Experiência

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Title: Social media plan : FNAC
Author: Marques, João Pedro Rafael
Language: Inglés
Repository: 73
Subject: Social media / Word-of-mouth / FNAC / Digital marketing / Passa-palavra / Marketing digital

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Title: Communication plan for the nonprofit organization ACREDITAR in Coimbra
Author: Ramalho, Filipa Daniela Oliveira
Language: Inglés
Repository: 73
Subject: Nonprofit organizations / Communication plan / Social marketing / Acreditar in Coimbra / Organizações sem fins lucrativos / Plano de comunicação / Marketing social / Acreditar em Coimbra

Acceder
Title: The effect of the Morningstar rating on fund flows in the Norwegian mutual fund market
Author: Aasheim, Linn Kristin
Language: Inglés
Repository: 73
Subject: Fund flows / Investor behavior / Mutual funds / ratings

Acceder
Title: São Tomé and Príncipe: Political Instability Continues
Author: Seibert, Gerhard
Language: Inglés
Repository: 73
Subject: São Tomé and Príncipe / Political instability / Patrice Trovoada

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