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Repository: 73 Year: 2013 Language: Inglés

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Title: Case study: Lisbon: a dream destination?
Author: Alves, Diogo Alexandre Almeida
Language: Inglés
Repository: 73
Subject: Comportamento do consumidor / Posicionamento e imagem de marca / Marketing estratégico de destinos turísticos / Lisboa / Consumer behavior / Brand positioning and image / Destination marketing / Lisbon

Acceder
Title: Online buying behavior in technological and office products
Author: Cardoso, José António Nobre
Language: Inglés
Repository: 73
Subject: Internet / Online purchase / Relationship marketing / Technological / Office / Compra online / Marketing relacional / Tecnologia e escritório

Acceder
Title: Digital communication plan for Renault Twizy
Author: Campanha, Mafalda Isabel Biga
Language: Inglés
Repository: 73
Subject: Sector automóvel / Veículos elétricos / Alianças estratégicas / Perfil do consumidor / Automobile sector / Electric vehicles / Strategic alliances / Consumer’s profile

Acceder
Title: Online buying behavior for entertainment products
Author: Silva, Daniela Duarte da
Language: Inglés
Repository: 73
Subject: Internet / Buying / Marketing / Entertainment / Compra / Entretenimento

Acceder
Title: Portuguese online consumer and buying behavior for home products
Author: Almeida, Erika de Melo Monteiro
Language: Inglés
Repository: 73
Subject: E-commerce / Internet / Consumer behavior / Home products / Comércio eletrónico / Comportamento do consumidor / Produtos família

Acceder
Title: Brand reputation and crisis management: Playstation Network case study
Author: Pereira, João Pedro Lebre
Language: Inglés
Repository: 73
Subject: Relações públicas / Reputação / Gestão de crise / Privacidade online / Public relations / Corporate reputation / Crisis management / Online privacy

Acceder
Title: Smart TVs: the new age of television and advertising
Author: Ceriz, João Miguel Costa
Language: Inglés
Repository: 73
Subject: TV advertising / Smart TV / Connected TV / Television / TV history / Future advertising / Consumer behavior / Technology

Acceder
Title: Does the image of a country matter? The case of Portugal and its country of origin effects on the portuguese footwear industry: a comparative analysis between portuguese and foreign nationals
Author: Correia, Joana Raquel Gomes
Language: Inglés
Repository: 73
Subject: Country image / COO effects / Portuguese origin of products / Footwear / Imagem do país / Efeitos do país de origem / Origem portuguesa de produtos / Calçado

Acceder
Title: Touristic marketing: communicating a brand named Vila Real de Santo António
Author: Ramalho, Joana
Language: Inglés
Repository: 73
Subject: Destination branding / Touristic marketing / Small city / Communication plan / Destination brading / Marketing turístico / Pequenos pequenos destinos / Plano de comunicação

Acceder
Title: Portuguese online searching and buying behavior for personal lifestyle products and services
Author: Cabrita, Inês Rubio
Language: Inglés
Repository: 73
Subject: e-Commerce / Buying behavior / Searching behavior / Online marketing / Comportamento de compra / Comportamento de busca de informação / Marketing online

Acceder

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