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Title: Relationship between destination affect and intention to visit: the case of destination dislikeAuthor: Renzi, M. F. / Loureiro, S. M. C. / Toni, M. / Panchapakesan, P.Language: InglésRepository: 73
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Title: Customer satisfaction and its relationship with a positive NPSAuthor: Santos, Inês Bernardo dosLanguage: InglésRepository: 73Subject: Customer / Satisfaction / Loyalty / NPS / Net Promoter Score / Customer experience / Retail strategies / Recommendation / Marketing / Satisfação do consumidor / Elaboração de projetos / Estratégias / Avaliação / Performance / Trabalho de projeto / Domínio/Área Científica::Ciências Sociais::Economia e Gestão
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Title: Insights about destination brand: Madeira case studyAuthor: Carvalho, T. F. F. / Sarmento, E. M. / Loureiro, S. M. C.Language: InglésRepository: 73Subject: Tourist destination / Madeira / Brand / Madeira brand / Tourism
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Title: Study of the competitive dynamics between National Brands and private Labels within the soft drinks industryAuthor: Guérin, Aude LouiseLanguage: InglésRepository: 73Subject: Identidade de marca / Competitividade / Estratégias de marketing / Marketing internacional / Gestão de empresas / França / Business Administration / Marketing / Brand / Marketing strategy / Gestão de Empresas / Marca / Domínio/Área Científica::Ciências Sociais / M Business administration and business economics - Marketing - Accounting - Personnel economics
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Title: Case study: the market is calling for Biolage R.A.WAuthor: Anes, Paulo Jorge PadrãoLanguage: InglésRepository: 73
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