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Subject: Brands Repository: 73 Language: Inglés

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Title: The impact of the Wristwatch on the self
Author: Pisa, Tiago Miguel Viveiros
Language: Inglés
Repository: 73
Subject: Gestão / Comportamento do consumidor / Preferência do consumidor / Valor da marca / Self / Wristwatch / Brands / Symbology / Relógio de pulso / Marcas / Simbologia

Acceder
Title: An empirical investigation of brand equity: drivers and their consequences
Author: Davcik, N.
Language: Inglés
Repository: 73
Subject: Food industry / Small to medium-sized enterprises / Brands / Value analysis / Marketing strategy

Acceder
Title: Influence of different sponsorship contexts in the bios*: consumer brand relationship model (BCBR model) mutualism and antagonism clusters and purchase intention
Author: Macedo, Maria Alves Machado de Sousa de
Language: Inglés
Repository: 73
Subject: Gestão de marketing / Motivação do consumidor / Estratégias de marca / Patrocínio / Hábito de compra / Fidelidade à Marca / Consumer / Brands / Relationship / Ecology / Purchase intention / Domínio/Área Científica::Ciências Sociais::Economia e Gestão

Acceder
Title: Brand Coolness
Author: Warren, C. / Batra, R. / Loureiro, S. M. C. / Bagozzi, R. P.
Language: Inglés
Repository: 73
Subject: Attitudes / Authenticity / Brands / Coolness / Niche / Scale development / Structural equation modeling / Domínio/Área Científica::Ciências Sociais::Economia e Gestão

Acceder
Title: Assessing brand personality associations of top of mind wine brands
Author: Brochado, A. / Vinhas da Silva, R. / LaPlaca, P.
Language: Inglés
Repository: 73
Subject: Brand management / Brands / Survey research / Surveys / Domínio/Área Científica::Ciências Sociais::Economia e Gestão

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