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Title: Information technologies in marketing and modern retail with regard to the Czech marketAuthor: Hegmonová, LucieLanguage: InglésRepository: 73Subject: Information technologies / Technological innovation / Marketing / Advertising
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Title: Blogs as a new tool of the communication mixAuthor: Revez, Catarina Sofia LeonorLanguage: InglésRepository: 73
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Title: Communication plan for bosch personal careAuthor: Bismarck, BernardoLanguage: InglésRepository: 73
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Title: Stereotypical Gender Images in Advertising: A Relevance-theoretic Approach / Estereotipos de género en la publicidad a través de la teoría de la relevanciaAuthor: Calleja Olmedo, IgnacioLanguage: InglésRepository: 30Subject: Implicature / Explicature / Relevance Theory / Overt communication / Covert communication / Persuasion / Advertising / Gender images / Stereotypes
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Title: Opinion Mining, Sentiment Analysis and Emotion Understanding in Advertising: A Bibliometric AnalysisAuthor: Sánchez-Núñez, Pablo / Cobo, Manuel J. / De las Heras-Pedrosa, Carlos / Peláez, José Ignacio / Herrera-Viedma, EnriqueLanguage: InglésRepository: 30Subject: Advertising / Sentiment analysis / Bibliometrics / Organizations / Registers / Indexes / Computer science / Advertising research / bibliometrics / communication / consumer behavior / emotion understanding / opinion mining / science mapping analysis / SciMAT / sentiment analysis / VOSviewer / Web of Science (WoS)
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Title: The role of advertising, influencers and celebrity endorsement on brand love: the youtuber´s effectAuthor: Raposo, David André GalrãoLanguage: InglésRepository: 73Subject: Brand love / Brand engagement / Digital marketing / Social media marketing / Youtube / Advertising / Influencers / Celebrity endorsement / Envolvimento com a marca / Marketing digital / Marketing em social media / Publicidade / Influenciadores / Endosso de celebridades / Estratégias de marketing / Rede social / Marca / Consumidor / Influência social / Psicologia positiva / Domínio/Área Científica::Ciências Sociais::Economia e Gestão / M31 / M37 / M Business administration and business economics - Marketing - Accounting - Personnel economics
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