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73 (6)

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Author

Amado, Maria Alexandra Amorim (1)
Cordovil, Maria do Carmo Orta Oliveira de Herédia (1)
Ferreira, Hugo Miguel Fidalgo (1)
Gabeur, Hortense (1)
Germanaud, Chloé (1)
Guimarães, Marta Barahona Simões da Fonseca (1)

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Marketing (6)
Communication plan (2)
Comportamento do consumidor (2)
Domínio/Área Científica::Ciências Sociais::Economia e Gestão (2)
Estratégias de comunicação (2)
Publicidade (2)
Advertising (1)
Açúcar (1)
Big data (1)
Brand preference (1)

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2015 (6)
2016 (4)
2014 (1)
2017 (1)

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Inglés (6)

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Query: COMMUNICATION TECHNOLOGIES Year: 2015 Subject: Marketing Language: Inglés

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1-6 from 6 results (0.014 seconds)

Title: Communication plan for Skittles
Author: Guimarães, Marta Barahona Simões da Fonseca
Language: Inglés
Repository: 73
Subject: Candies / Skittles / Sugar / Marketing / Communication / Communication plan / Advertising / Marketing de produtos / Estratégias de comunicação / Marca comercial / Açúcar / Publicidade / Concorrência / Preferência do consumidor / Domínio/Área Científica::Ciências Sociais::Economia e Gestão

Acceder
Title: A communication plan for the “1 yogurt a day” program
Author: Cordovil, Maria do Carmo Orta Oliveira de Herédia
Language: Inglés
Repository: 73
Subject: Communication plan / Unbranded program / Marketing / Digital communication / Plano de comunicação / Programa unbranded / Comunicação digital

Acceder
Title: Men and women's attitudes towards the use of gender marketing in advertising and communication
Author: Germanaud, Chloé
Language: Inglés
Repository: 73
Subject: Marketing / Estratégias de comunicação / Género / Comportamento do consumidor / Publicidade / Imagem de marca / Domínio/Área Científica::Ciências Sociais::Economia e Gestão

Acceder
Title: A review of the literature on big data in marketing using text mining
Author: Amado, Maria Alexandra Amorim
Language: Inglés
Repository: 73
Subject: Big data / Marketing / Text mining / R Language / Literature review / Linguagem R, / Revisão da literatura

Acceder
Title: Consumer's behavior facing word-of-mouth and the impact on marketing point of view: exploratory analysis
Author: Gabeur, Hortense
Language: Inglés
Repository: 73
Subject: Word-of-mouth / Electronic word-of-mouth / Consumer’s behavior / Online feedbacks / Marketing / Satisfação do consumidor / Comunicação interativa / Chat / Comportamento do consumidor / Domínio/Área Científica::Ciências Sociais::Outras Ciências Sociais

Acceder
Title: A study about E-WOM on an economic crisis context : the case of telecommunications
Author: Ferreira, Hugo Miguel Fidalgo
Language: Inglés
Repository: 73
Subject: Marketing / Brand preference / Network industry / Reputation

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