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21
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Caro Patiño, María Luisa
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Comportamiento del consumidor - Investigaciones
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Elección de marca - Investigaciones
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Title:
¿Cómo se implementa una estrategia de marca para que un consumidor, a partir de la asociación, institucionalice esa marca?
Author:
Caro Patiño, María Luisa
Language:
Español
Repository:
21
Subject:
Comportamiento del consumidor - Investigaciones
/
Elección de marca - Investigaciones
/
Marcas de fábrica - Estudio de casos
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